Marketing Manager

The Marketing Manager will be responsible for, but not limited to:

• Managing the execution of tactical and regional marketing projects, campaigns, and events for the combined group, in consultation with the Europe-based Head of Group Marketing and other stakeholders. This will involve end-to-end activities to support the planning, execution, monitoring, and evaluation of activities that support strategic marketing initiatives.
• Managing project or campaign progress, ensuring timely communication, follow-ups, and engagement with group stakeholders.
• Supporting and co-managing large-scale strategic, global, and integrated marketing campaigns involving multiple channels and diverse stakeholders based throughout the group in multiple locations.
• Preparation of marketing assets and management of lists to support campaigns executed through the group marketing tool, HubSpot.
• Administration and maintenance of marketing automation tools, especially HubSpot and other products, to ensure data quality of contacts and effective management of campaigns that support the overall marketing strategy and operations.
• Identifying potential project issues or blockers and proactively addressing them with the Head of DST, Head of Group Marketing, and other stakeholders to plan adjustments and resolutions.
• Supporting the development of integrated marketing campaigns targeting key customer segments.
• Coordinating between Regional Stakeholders / Head of Group Marketing and Manila-based design specialists to ensure timely and quality execution of design assets to support all regional marketing campaigns and initiatives.
• Identifying subject matter experts (SMEs) to proactively suggest ideas for content and coordinate their contributions to content assets used across campaigns in collaboration with the Manila-based copywriters and design experts.
• Ensuring proper and consistent use of the AMCO (Group) brands across the organization and providing guidance on brand-related initiatives and inquiries.
• Assisting regional stakeholders and the Head of Group Marketing in the organization of internal and external events such as conferences, meetings, customer visits, sponsored events, and webinars.
• Contributing to the optimization of internal workflows, processes, and blueprints to improve efficiency and collaboration with other departments.
• Tracking marketing performance metrics and contributing to the monthly Marketing Performance Report to define improvements and feedback to stakeholders.
• Coordinating and mentoring the Manila-based DST team on marketing topics, fostering innovation, collaboration, and continuous improvement.
• Acting as a trusted link between the Head of Group Marketing and the Manila-based DST team.
• Supporting team well-being, organizing social activities, managing concerns, and acting as a secondary point of contact for the team next to the Head of
• Mentoring the Manila-based Digital Marketing Specialist, ensuring alignment with overall marketing strategies, campaign and event objectives, workload balancing, and professional development, in partnership with the Head of DST and local HR business partners.